Today, the Quebec Cancer Foundation is launching its new publicity campaign. Yes. Another o&$?@%! campaign against cancer. Because cancer always generates a lot of emotions, and because anger is often the first thing we feel when it hits, or whenever people talk about it. Because one out of two Quebecers will be affected by cancer. And because both of them will need accompaniment. So why not let off steam and let that anger out?


Starting today and all the way to September, another Grand défoulement will be making its presence felt on billboards, radio, the web and social networks. The Foundation can count on the support of many celebrities who have expressed how fed up they are with cancer by participating in another o&$?@%! video montage. The Foundation also encourages people to take part in this edition of the Grand défoulement, by using the hashtag #fauquecasorte.
For 40 years, the Foundation has been at the heart of the action. Listening. Informing. Comforting. Hosting. And accompanying Quebecers whose lives have been turned upside down by cancer. The Foundation is there for family. For friends. For relations. Because we’re all affected by cancer.
"The Foundation wants this year’s campaign to leave a big mark. Wherever it makes an appearance, cancer hurts. We wanted to change the tone by focussing on the emotions of people living with cancer. We’re proud of this new campaign which will culminate with the second edition of La marche du Grand défoulement.” says Quebec Cancer Foundation Director General Marco Décelles.

Letting off steam across the province

In September and October, we’re inviting everyone to experience a collective Grand défoulement. For years, thousands of people have gathered to raise money and support people living with cancer. Thousands of people. United. In a single cause.
Again this year, eight great walks are being organized all across Quebec: in Montreal, Quebec City, Sherbrooke, Gatineau, Trois-Rivières, Rouyn-Noranda, Rimouski in partnership with l’Association du cancer de l’Est du Québec, and Laval in partnership with the Maxime-Letendre Foundation. Whether you’re walking, making a donation or volunteering, every way you choose to contribute is good. And so is every way you let it all out!
We don’t always know how to express anger, but one thing is certain, we want to. Why not let your clothes speak for themselves? The Foundation invites the public to kill two birds with one stone by participating in this collective outpouring and promoting the cause at the same time with the purchase of another o&$?@%! t-shirt against cancer. Available at, each t-shirt is sold for $24; $8 of this is donated directly to the Foundation.

To learn more about the campaign, click here.

Comment on this article

Sign up for our newsletter